GTM "booked_event" event upon lead conversion | Voters

GTM "booked_event" event upon lead conversion

planned

Riley Westbrook

Is it possible to send an event to the GTM container when a lead books? Or add the ability to fire GTM events from within workflows. This would allow us to track legitimate conversions rather than just lead submissions, all from within Google Ads & GA4.

March 23, 2026

Daniel Rediger

Merged in a post:

Cost per acquisition

Rachel de los Santos

I'd love the ability to track bottom-of-funnel conversions in GA4, specifically when a quote is booked or an invoice is paid. This would allow me to measure true cost per acquisition from my Google Ads campaigns rather than just cost per lead submission.

3 days ago

New Life Coffee Co.

Cant you create a duplicate lead form and track the submissions coming in that way from your google ad? You'd need a landing page that the ad directs to with that form on it.

Rachel de los Santos

New Life Coffee Co. I'd like to track actual booking $ to Google Ads so I know CPA to measure what's working and what's not

Zach Capshaw

updated the status to

planned

Riley Westbrook we are working on this feature. Stay tuned